SEO & SEM
SERP visibility is the name of the game. Simply put, the higher your website shows up on a Google or Bing search results page, the more likely someone is to visit your website, and ultimately call your office.
There are two main ways to increase traffic to your online listings:
Search Engine Optimization is the process of improving SERP visibility. The goal of SEO is to naturally improve your site’s ranking on search engines’ “organic” results. This is by far the best strategy because unlike SEM, SEO is not paid advertising.
At Attorney Media Marketing, Inc., we’ve developed a proprietary algorithm that assists us in developing the custom, keyword-rich copy that goes into your website. This copy is what search engines use to rank your website. Properly optimized content will drive web traffic for both your target search phrases and your geographic location. We also utilize a laundry list of other proven SEO tactics that will increase your site’s ranking and visibility.
Search Engine Marketing is a type of paid online placements and contextual advertising. For a budgeted CPC (Cost Per Click), search engines will prominently display your ads on Search Engine Result Pages. Each time someone clicks your ad, you are charged. When managed properly, SEM campaigns can have a high ROI.
While we prefer to focus on SEO and Social Media Management for long-term success, we will gladly manage short-run SEM campaigns for clients looking to increase sales in the near future with the goal of a slow transition to a full SEO and Social Media campaign approach.